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Among our clients, OptiCom is known for “out-of-box thinking” and “results driven” campaigns. Who said what…
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PROGRAM: TIC TAC CRUISING THE SEAS
FOCUS: A retail driven program.
HOW: Motion-activated in-store displays alerted passersby with the simulated "toot“ of a ship's horn to a cruise vacation contest. The Instant Win drove sales and revived consumer’s excitement for the brand with strong trade support.
