INTRODUCING MoxyCard®
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Canada Dry & JDRF
About Peter…
Peter Osicka Biography.
Client's Feedback
“OptiCom's role in establishing and negotiating our partnership with Aeroplan, and
developing a fully integrated consumer promotion with a major media support
enabled Cadbury Beverages to grow our Canada Dry brand.“
“Clearly, this has been one of our most successful promotional programs. The fact
that we are now in year three is a great testimonial to both Canada Dry brand
position in the marketplace and the strength of the Aeroplan currency. I would like
to thank OptiCom for initiating this strategic partnership and for the excellent
program execution over the last three years.”
"Your team's strategic and creative input, has been invaluable to Bata Limited and
to Bubblegumers brand team. Our Global Strategic Focus, New Product
Development and the marketing support activities have all been driven in part by
your team's own initiatives.“
“OptiCom again, exhibited professionalism and ability in smooth management and program’s execution. I’m truly impressed with your ability to build on the success of the previous promotion to create even more dynamic and unique POS material. The motion sensitive sound device on the pre-packs was a first for Tic Tac and added significant incremental value to the promotion.”
“Our retailers and consumers were delighted with the Bacci giveaway. The program
met our expectations by adding value to the Open House experience and creating
consumer excitement. Thank you for bringing this partnership to Hallmark and we look
forward to other opportunities with OptiCom.”
“‘Out-of-the-box' thinking, strategic partnerships, innovative promotional concepts,
and effective communication tools. Each accomplishment clearly met or exceeded
our expectations in terms of strategic merit, creativity, effectiveness and flawless
execution."
"Your ability to integrate a variety of communication vehicles including radio, in-
store, PR and out-of-store advertising to maximize Country Crock’s promotional
impact with a limited budget, was truly a success."
"Your professionalism, commitment to meeting deadlines, contra capabilities,
outstanding creative and overall customer intimacy is resulting in the “Kick for $1Million”
being one of BIC Canada's biggest and best consumer/trade promotions ever!"
“Your NHL corporate sponsorship proposal proved to be a key strategic component
of our marketing mix. Your excellent knowledge of the licensing properties has
ensured that High Liner maximized its’ association with the NHL to the fullest.
OptiCom has been instrumental in developing and executing Consumer & Trade
promotions that have played a key role in building the High Liner business.”
“OptiCom follows a high standard of work ethics. Your work is very creative and on
strategy. Moreover, in this time of restrictive budgets, I have been very pleased
with your ability to be creatively resourceful. With OptiCom, I have the confidence
that things will be done right, the first time.”
“OptiCom has been involved in many successful in-store programs for Nutella with
the ultimate objective of increasing trial and usage. From start to finish I have
found OptiCom to be very professional, enthusiastic, inventive and knowledgeable to
develop good creative concepts.”