INTRODUCING MoxyCard®

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Canada Dry & JDRF

Client’s Feedback

Among our clients, OptiCom is known for “out-of-box thinking” and “results driven” campaigns. Who said what…

 

About Peter…

 

Peter Osicka Biography.

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OUR WORK > Canada Dry & Aeroplan®

PROGRAM: 3 YEAR-LONG LOYALTY PROGRAM

FOCUS: Drive volume and consumer loyalty

HOW: Consumers earned Aeroplan Miles with every product purchase and had a chance to win anywhere from 50,000 to 1,000,000 Aeroplan Miles. Supported by major radio campaign, Internet, retail POS and Account Specific Marketing initiatives.

OVERALL RESULTS:

  • 27,000,000 promotional packages
  • 275,000 combined submissions/entries
  • 2,200,000 hits on promotional websites
  • 230,000 unique visitors
  • Over 16 million brand impressions
  • Overachieved on all set objectives:
    • Driving Sales & Volume
    • Driving Consumer Acquisition
    • Generating Display Activities
    • Building Brand Awareness