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OUR WORK > BIC & F1 Grand Prix
PROGRAM: $1 MILLION POLE POSITION Sweepstakes
FOCUS: Expand on BIC global sponsorship of the Prost Team Formula 1 Racing.
HOW: A Prost driver had to captured the Pole Position and win the F1 Canadian Grand Prix for one lucky consumer to win the $1 million. $10,000 consolation prize and Prost/BIC "his & hers" watch given away.
