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Among our clients, OptiCom is known for “out-of-box thinking” and “results driven” campaigns. Who said what…
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Peter Osicka Biography.
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OUR WORK > BIC Shavers
PROGRAM: KICK FOR $1MILLION
FOCUS: Retail and event marketing initiative to leverage BIC’s 1999 Grey Cup sponsorship.
HOW: The sweepstakes winner received a VIP trip for 6 to the Grey Cup game and during the half-time show had a chance to kick for $1,000,000! And here is the kicker…
BIC enjoyed ‘2 promotions in 1’
